Why your personal brand beats AI anyway | Scott Wright | TEDxWynyard Quarter

To stand out in this AI world, Scott's message is powerful and simple. Be the best "Brand You" that you can be. But what is that? Would you buy you from a supermarket shelf? It's time to shape your future with developing a solid brand that can never be replaced or out paced by AI. For 30 years I have worked on dozens of iconic brands in amazing businesses and am an expert in what makes great brands and identities win. In an AI world, curating and living our own HI and Human Identity is critical to help us be trusted and valuable. Our competitive advantage is BEING MORE HUMAN! This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx